Sports, Energy Drinks Invigorate Summer of 2014

It’s that time of year when the days are longer, filled with more sunshine and seemingly more hours.

Americans are a notoriously busy bunch, looking for the latest in energy boosts to last throughout the day. Many consumers seek out sports and energy drinks for that powerful punch, and now more than ever, consumers are searching for all-natural ways of fulfilling that need.

Honey is an all-natural sweetener that not only provides a great taste, but also 17 grams of carbohydrates per tablespoon. It’s the perfect sweetener for energy and sports beverages. According to market research firm Mintel, Americans cite a lack of energy as the main reason for a lack of daily productivity. Instead of taking the time to eat a large meal, which in turn may contribute to lethargy, Americans are turning to beverages.

Not only do beverages provide a bevy of nutrients and vitamins, they also can contain several all-natural energy elements that don’t come with a “crash” after the energetic benefits wear off. Not only does honey fit into the all-natural category, but it also can mask the off-flavor of ingredients in some all-natural sports and energy drinks.

The sports drink category grew 30% from $5.4 to nearly $7 billion between 2008 and 2013, according to Mintel. HoneyMaxx’s all-natural sports drink helped boost these numbers with a drink loaded with natural antioxidants and a full electrolyte profile of potassium, magnesium, calcium and sodium. Coming in orange and lemon lime flavors, HoneyMaxx uses dried honey as its main carbohydrate source.

Do you make beverages with honey? Get them listed here by emailing kseiz@bakingwithhoney.com.