The Return of the Seasonal Drink

Christmas Ale Great Lakes Brewing Company

With fall just around the corner, everyone is getting ready for the return of his or her favorite seasonal beverages.

Most people have heard of the pumpkin latte phenomenon at Starbucks, but new data from global market research firm NPD Group shows that such seasonal beverage limited-time offers can have a positive impact on chain operators’ business.

Seasonal beverage offers can inspire additional visits from existing customers, lure in new customers, attract customers from competitors and stimulate new business during slow periods, according to the latest research from NPD’s new Checkout Tracking.

“These seasonal beverages have a positive impact on visit frequency,” said Bonnie Riggs, NPD analyst. “If you can increase visit frequency by one full visit, that’s a lot of volume.”

Check out these seasonal drinks that are Made With Honey.

Christmas Ale – Great Lakes Brewing Company

Pumpkin beers are popular, and brewers can extend their seasonal sales with holiday ales made with honey. Great Lakes Brewing Co.’s Christmas Ale is a 6-time medal winner at the World Beer Championships, and uses honey, cinnamon and ginger to deliver a delicious winter beer.

Honey and Almond Hot Chocolate – Starbucks

This delicious drink is only available in the UK, but hopefully Starbucks will bring it to the United States soon. Mocha and almond syrup are blended with steamed milk, which is topped with chocolate whipped cream, mocha and a drizzle of honey.

Do you make beverages with honey? Get them listed here by emailing kseiz@bakingwithhoney.com.