Consumers are demanding more food producers start using honey. This high demand for nature’s all-natural sweetener comes from consumers’ rise in faith in honey as a better-for-you alternative to other sweeteners.
“Beverage companies are finding new ways to formulate with honey and some are promoting the sweetener as laden with antioxidant and antibacterial properties, as well as a good source of vitamins and minerals,” said an article in BevNET magazine. “The uptick in honey is most apparent in new premium teas, including two varieties of Purity Organic’s recently launched ‘supertea’ line.”
The resurgence of honey stems also from consumers seeking better-for-you alternatives outside of the government’s normal recommendations. Natural sweetener alternatives, like honey, account for only 1% of the global market for sweeteners, according to Lux Research, a Boston-based market research firm.
This demand of consumers is causing companies that use sweeteners to no longer rely on certain kinds, and instead are turning to natural and innovative options.