Millennials are the driving force behind massive growth of spirits

Celtic Honey Whiskey

The relationship millennials have with whiskey certainly isn’t on the rocks. For the second year in a row, whiskey revenues have continued to rise. In 2015, they rose by 8%, with super premium whiskeys as the strongest seller. Double digit gains were also seen in luxury bourbon, Scotch and whiskies.

This generation is demanding unique and new flavors to wet their pallets. Flavor innovation is huge right now, according to Beverage Industry magazine. “Demand for flavored spirits such as whiskey and tequila is one the rise,” Technavio, a London-based company that explores more than 5000 market research, reported to Beverage Industry. “Cherry, apple, cinnamon and honey are some of the popular flavors of whiskey.”

When it comes to adding honey into beverages, millennials are craving it. Beverage Industry magazine reported earlier this year that honey is appearing on several spirit category lists, and has been for the past two years. Check out these spirit makers and their honey products.

Celtic Honey
Castle Brands – New York, NY

Elusive and playful, Celtic Honey is made with real, Irish honey and blends of Irish whiskey. On the nose, you get an instant whiff of honey with cinnamon and clove, and on the palate it’s clean and silky smooth. Legend has it that anyone who drinks this will be granted good luck.

Queen’s Flight Honey Brandy
Bee Vodka – Seneca Falls, NY

 This brandy is distilled from 100% New York State honey and has the distinctive aroma of caramel and vanilla from the charred oak it’s aged in for two years. Soft and sweet, this brandy follows through with notes of caramel, honey and a toasted almond finish.

Do you make beverages with honey? Get them listed here by emailing kseiz@bakingwithhoney.com.