Do not expect to see drinkable yogurts slowing down any time soon.
Drinkable yogurts have grown 62% in the last five years, according to the latest research from Mintel, reaching $893 million. And, many big name dairy processors are jumping on the bandwagon with a projected growth of 11% in 2016.
The on-the-go dairy drink targets millennials looking for convenience and better-for-you options. “Yogurt drinks are becoming increasingly popular among U.S. consumers, and as adoption of the yogurt drinks segment grows, so too does innovation,” Beth Bloom, senior analyst of U.S. food and drink for Mintel, says.
Honey has been known for its flavor innovations. From fruit combinations to twists on classic treats, honey sweetens the deal for yogurt companies and promotes new product innovation.
Straw’ Nana and Mix’t Berries
The dairy company expanded their Drink Chobani line with Straw’ Nana and Mix’t Berries, low-fat Greek yogurts blended with fruit and honey.
Fruzinga Honey Vanilla
Dairy Innovations, LLC
Redondo Beach, Calif.
At just 90 calories a bottle and made with real fruit and wholesome milk, Fruzinga’s healthy and nutritious high fiber drinkable yogurts meet the growing trend. Fruzinga combines honey with a traditional vanilla yogurt for their Honey Vanilla Probiotic Drinkable Yogurt.