Download the Beverages with Honey whitepaper to learn everything you need to know about using honey in beverages.
Honey’s use in the beverage category is diverse, performing flavor, functional and marketing roles. The ingredient’s use also is growing, as consumer trends toward more natural, clean label sweeteners have changed the look of the beverage aisle, from teas and juices to craft beer and distilled spirits.
Honey is a sweetener, that is true. But in the beverage category, honey also is used as a prebiotic, raw material for fermentation, clarifying agent, antioxidant, flavor enhancer, and, most importantly, as a marketing tool to consumers.
Honey truly is an exceptional product that performs many roles beverage processing. But did you know that there are more than 300 different types of honey in the United States, each with a unique flavor and color profile?
Despite these many forms, honey’s essence is its natural simplicity. Honey is primarily composed of fructose, glucose and water. It also contains other sugars as well as trace enzymes, minerals, vitamins and amino acids.
Honey is not created or manufactured in a facility. It occurs naturally in one of the world’s most efficient factories: the beehive. Bees may travel as far as 55,000 miles and visit more than two million flowers to gather enough nectar to make just one pound of honey. All of the bees’ hard work is manifested in an amazing ingredient ideal for use in bakery food formulas.
About the National Honey Board
The National Honey Board (NHB) is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. The Board’s work, funded by an assessment of one cent per pound on domestic and imported honey, is designed to increase the awareness and usage of honey by consumers, the foodservice industry and food manufacturers. The ten-member-Board, appointed by the U.S. Secretary of Agriculture, represents producers (beekeepers), packers, importers and a marketing cooperative.
The NHB, operating under U.S. Department of Agriculture oversight, is not a regulatory agency nor does it have powers of enforcement. The Board is prohibited from using funds to influence legislation or governmental action or policy.
The National Honey Board is authorized by the Commodity Promotion, Research and Information Act of 1996, and was established under the rules and regulations of the Honey Packers and Importers Research, Promotion, Consumer Education and Industry Information Order, effective May 2008.