Making Fruit and Vegetable Juices with Honey

Orange, cranberry, grape, cherry, apple—the fact is that one can take just about any fruit and make a great tasting juice out of it.

Add honey to the equation and you have a sure new product winner. According to data research firm Mintel, the juice market has hit the $15.5 billion mark, and new product launches rose 25% from 2009 to 2013.

Fruit-based drinks sweetened with honey are helping drive the category’s growth. In these non-alcoholic beverages, honey serves as a carbohydrate/high energy source and provides flavor, sweetness, color and mouthfeel.

While several fruit-based juices with honey are on the store shelves, the market for combining honey with vegetables, fruits and botanical ingredients remains relatively untapped. Research has identified the optimal level of honey in fruit juice beverages that combine honey with various botanical ingredients. Juice beverages containing ginseng or chamomile and sweetened with honey have great appeal to today’s consumers due to the botanical and the fact that honey is an all-natural sweetener.

Honey-sweetened beverages combined with botanicals were successfully produced by researchers at the Food Processing Center. The optimal level of honey in fruit juice beverages was approximately 17%. Shelf-life studies revealed very little change in beverage color, pH, percent soluble solids and clarity during six-month storage. Both beverages were microbiologically stable during storage. Sensory analysis revealed the lemon-chamomile and cranberry juice drinks were acceptable for 180 days, with the highest degree of acceptability at 90 days.

New Juice Products

Honeydrop

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Honeydrop

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Suja Vanilla Cloud Juice

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Odwalla Orange Honey Passion Wellness Flavored Fruit Juice

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